Coral Racing Club
Coral’s tagline, 'Get closer to the action,' challenged us to stand out. As Creative Director, I led the team in crafting the creative for the new Coral Racing Club. Members can follow the stories of the club’s trainers and horses, get exclusive content, and feel like an owner - all for free. To launch this immersive experience, we created a compelling TTL campaign, launch assets and a content hub brimming with insightful videos. This project wasn't just about betting, it was about getting members invested in the journey and they continue to follow the content to this day.
Role: Creative Director of content & TTL assets
Social teasers.
Example teasers of our long form documentary content that live exclusively on the Coral Racing Club hub.
For launch we shot and edited 12 videos focusing on the horses, trainers and stable staff.
Launch promo.
Welcome Video.
