Foxy Bingo - First Dates

Why can’t people just say what they mean?

First dates. Great show but they’re tough situations, right? Do you really know the people you’re meeting and are they being honest? Well, when we were tasked with a new set of idents, we thought Foxy could be the perfect candidate to translate all of those usual phrases into honest (sometimes brutal) truths.

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Results from someone smarter than me:
Bish. Significant uplifts in awareness of Foxy Bingo.
Bash. Elevated perceptions of Foxy Bingo amongst viewers.
Bosh. Grew brand consideration and familiarity.

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Shot in a virtual production studio, directed by the hilarious Tom Clarkson.
Role: Creative Director