100 films. One month. No time for a traditional pipeline. I led creative direction on a high-volume series for Pfizer’s GLP-1 patient app, built to move fast without losing its footing.
Working from client-provided scripts, the films needed to stay clear, consistent and human across a huge rollout, covering everything from nutrition and movement to mindset and everyday moments.
We kicked off with a concept sprint to find visual directions that could stretch across the whole series without losing focus.
From painterly, hand-made worlds to warm 3D characters and lifestyle scenes, each style was built to carry dozens of films while still feeling crafted.
We set up parallel AI workflows for storyboarding and production, using node-based systems to speed things up and take out the repetition.
I led creative direction across 20 of the films, guiding them from idea through to delivery while staying aligned with a much larger rollout.