BrightHire, a subsidiary of Zoom, wanted to lead its category in a crowded AI landscape, with a brand that felt premium rather than sterile. I led the evolution of its identity, and took it straight into a product launch.
Following alignment with BrightHire’s CEO, the goal was a more sophisticated, premium look that avoided the generic feel of most AI tools. And it had to be ready quickly, to carry an imminent launch: candidate-fraud detection for enterprise talent acquisition teams.
The existing identity was sharpened rather than replaced: a harmonised colour palette, richer gradients, glass UI components, iconography and patterns.
Photography and AI imagery got their own art direction, keeping people real and moments human, so the brand never slips into stock AI cliché.
The system was delivered three ways: visual guidelines for people, a structured brand specification written for AI-assisted workflows, and a ready-to-use asset kit.
That means the brand holds its shape whether a designer, a marketer or an AI tool is making the next asset.
The new system went straight to work on a high-energy 60-second launch film for YouTube and LinkedIn (the film above), plus animated LinkedIn ads built from the launch toolkit.
It shipped on the client’s timeline. They thanked the team for making it happen, then asked for the end-card animation for their own event edit.
