Cheltenham 2023 OOH takeover

For the 2023 Cheltenham Festival, we transformed Cheltenham into a sea of blue with a massive out-of-home takeover. From eye-catching digivans roaming the city to a colossal custom 48-sheet build, Coral ensured fans couldn't miss their presence. Thousands of exclusive physical badges were handed out, creating a vibrant community of Coral Racing Club members. This wasn't just advertising, it was a total festival takeover, putting the Coral Racing Club at the heart of the action..

Role: Creative Director