Ladbrokes - World of Play

Imagine assembling an Avengers-worthy cast for Ladbrokes' new TV ad, featuring Rocky himself navigating the streets of Philadelphia. That was how our agency launched the "Word of Play." But when we realised we couldn’t use the Hollywood star in other assets, we pivoted to capture stunning on-location photography and slow-motion footage. We developed a distinctive new composition style and completely revamped every single TTL touchpoint for Ladbrokes. The result? A cohesive, high-impact campaign that brought "Word of Play" to life – even without the original A-lister.

Role: Creative Director - TTL